Springer launches new book series on personalised medicine

Springer will launch a new book series in collaboration with the European Association for Predictive, Preventive and Personalised Medicine (EPMA). The first volume in the series
Healthcare Overview: New Perspectives will be published at the end of 2012. Approximately three books will be published each year.
The new series Advances in Predictive, Preventive and Personalised Medicine will provide an overview of multidisciplinary aspects of advanced biomedical approaches and innovative technologies in healthcare. Topics will focus on cost-effective management of healthcare tailored to the individual, and innovative strategies for standardization of healthcare services. The books will also include new guidelines for medical ethics, innovative approaches to early and predictive diagnostics, targeted prevention in healthy individuals, and healthcare economy and marketing. Dr. Olga Golubnitschaja of the University of Bonn (Germany) is the editor of the book series.
Dr. Golubnitschaja said, "Innovative predictive, preventive and personalised medicine is emerging as the focal point of efforts in healthcare aimed at curbing the prevalence of common diseases, such as diabetes, cardiovascular diseases, chronic respiratory diseases and cancer, and rare diseases. This new book series is intended to serve as a reference source for researchers and the healthcare industry with a special emphasis on health promotion in the general population."
Martijn Roelandse, Publishing Editor Biomedical Sciences at Springer, said, "Integration of individual professional groups into the overall concept of PPPM is a particular advantage of this book series. The increasing importance of personalised medicine in the field of health is reflected by the fact that the Vice-President of the European Commission, Antonio Tajani, has written the foreword to the first volume of the series."