From editorial to market

The 8th annual Publishers' Forum will be held in Berlin from 2 to 3 May 2011 under the title 'From editorial to market'. This year, the Frankfurt Book Fair is teaming up with the Publishers' Forum to offer events focused on new business models and rights. With around 300 participants, ranging from publishers to service providers, the conference has developed into a prominent industry event that integrates all aspects of the media industry. The Publishers' Forum offers a high quality trade programme with hands-on workshops and seminars that convey both concepts and experiences. Participants include representatives from publishers, newspapers, libraries, the film and music industries, Internet agencies, economics, the sciences and strategic consulting.

Digitisation presents great challenges for the publishing and media industries. Catchphrases like "explosion of formats", "production in minutes rather than months" and "granularity of content, products and rights" describe the pressures faced by these companies. Established models have to be rethought. Process analysis and workflow optimisation are key to meeting a variety of customer needs while avoiding exploding costs. This is where the Publishers' Forum comes in to play. The goal of the conference is to offer the market faster, solid solutions.

Book Fair Director Juergen Boos says, "The Publishers' Forum is an ideal event for all matters relating to the manufacturing and production processes. New technologies and applications play an increasingly important role for our industry - and they are permanently changing the way content is produced. Our collaboration with the Publishers' Forum is a clear choice because the Frankfurt Book Fair serves as a marketplace for content in all its forms. I am certain that the conference will offer all members of the supply chain prompt and sustainable orientation."

"For the Publishers' Forum, working together with the world's largest book fair means that issues like process optimisation and new business models will find an even broader audience," said Helmut von Berg, director of Klopotek and head of the event. "The Publishers' Forum is the industry event when it comes to process analysis, standardisation and workflow optimisation. Together we want to lend even more resonance to the core issues affecting industry development."

The Publishers' Forum will take place from 2 to 3 May 2011 in the axica at the Brandenburg Gate.

This year's Publishers' Forum will once again be held under the auspices of the governing mayor of Berlin, Klaus Wowereit. For more information or to register, visit www.publishersforum.de