What drives traffic to corporate websites?

Visits to corporate websites are up (24% in two years) - and the rise is being driven by mobile.Research from Investis IQ has been tracking visitors to corporate websites from social media platforms to see which sites drive the most traffic. The company tracks the website analytics of European companies (12% of the total surveyed), FTSE 100 (24%) and FTSE 250 (42%) companies along with AIM companies (27%).The figures show that website visits from mobile devices have increased by 400% in two years.

• 20% of all visits to corporate websites are now made by people using mobile devices.
• 66% of all mobile visits are being made by iPhone/iPad
• Only 23% of the companies surveyed have a dedicated mobile or a responsive website

• 54% arrive at a corporate website via a search engine
• 56% of the FTSE 100 companies studied link to at least one social media site from their website
• LinkedIn drives the most visits - 64% of all visits to corporate websites from social media sites come via LinkedIn
• Facebook's importance is declining - it is driving 17% of the visits (down from 30% in two years)
• Twitter however has grown from driving 4% of visits two years ago to 14% in 2013
• Between them LinkedIn, Facebook and Twitter are driving 95% of all visits from social media sites - the influence of other social media sites is, as yet, negligible.