An infographic published by Compuware pulls together a variety of sources to demonstrate the rapid growth of mobile consumption and predicts future trends.
- Mobile users check their phones 150 times a day on average
- 67% of users start engaging on one device and continue on another
- There are over 1 million apps available
- App downloads are expected to rise by 185% by 2017
- Users expect mobile apps to load within 3 seconds – failure to do so will result in lack of recommendations and increased levels of frustration.
- Only 16% of users will try more than two times if an app has failed to launch
- Fewer than half of those who download an app will open it more than once
Social media trends
- In 2014 there were approximately 1.79 billion users of social media
- Projected to increase to 2.4 billion by 2018
- The ephemeral web becomes mainstream
- Content becomes more personalised – all actions across social media are trackable and reflect the interests and preferences of the user
Miscellaneous
