Readers ready for digital

A new international study by Bain and Company suggests that by 2015 ebooks will represent up to 25% of the global book market and that 15-20% of the global population will own a digital reading device.The study researched consumers in France, Germany, Japan, Korea, the UK and the US to explore how digital devices were changing reading behavours.The report suggests that up to 90% of respondents stated they were unwilling to pay for online news, with respondents from France being the least likely to pay.   Those who owned a digital device claimed they were reading more books as a direct result.