Multiscreen and mobile

A global study of 15,000 mobile web users in 14 countries* explored how consumers are interacting with visual content across a variety of devices.  The report outlines opportunities for businesses and marketers to connect with consumers in new ways.Key findings:

• 62% of mobile web users engage in multiscreen activities while viewing TV
• 48% use social media
• 46% use instant messaging
• 30% play games or listen to music
• 18% search for additional information about the products seen on TV
• News, comedy, sports and reality programmes generated the most multiscreen time

• Incentivise engagement - reward viewers for viewing content
• Gamify - engage with users across multiscreen platforms
• Generate social conversation with hashtags
• Create transmedia opportunities
• Know your audience - understand on which channels/tools they are most active and encourage engagement
• Simplicity - make calls to action uncomplicated
• Relevance - increase engagement with appropriate messages at the appropriate time
• Re-engage - social conversations should not be one-offs