Mobile Twitter users are ‘more engaged’

60% of Twitter's 200 million active users are using mobile devices to log into Twitter at least once a month.  Working with Compete, Twitter set out to find out more about its 'primary mobile' Twitter users - those who are using mobiles as their primary device for Twitter.  Here's what they discovered:1. Primary mobile users are more active

• They are 85% more likely to be on Twitter several times a day than the average Twitter user
• 15% are using tablets, rather than phones, as their primary way to access Twitter

• 18 to 34 year olds are 52% more likely to be logging into Twitter primarily via a mobile device.

• They are 157% more likely to use Twitter when they wake up
• They are 16% more likely to use Twitter at school or work
• They are 32% more likely to use Twitter while they are watching television.

• They are 57% more likely to compose original Tweets than the average Twitter user.
• They are 63% more likely to click on links
• They are 78% more likely to retweet and 85% more likely to favourite a Tweet.

• They are 58% more likely to recall seeing an advert on Twitter than the average Twitter user.

• Create content that's easy to interact with
• Link to sites that are optimised for mobile
• Consider the age of those you are targeting
• Think about ‘a day in the life' of your targets and time your tweets appropriately.  Is there a ‘library' storyline or location in a TV programme?  Consider tweeting then.
• Mobile users are amplifiers - remember to include calls for action