Creation and curation – image sharing on social media

The rise in smartphone ownership and the continued growth of social media are contributing to the rise in picture and video sharing online. These image-driven activities are most popular amongst those in the 18-29 age bracket.The Pew Internet and American Life Project conducted a telephone survey of just over 1000 US adults to explore how they curate and create and share images via:

• Facebook
• Instagram
• LinkedIn
• Pinterest
• Tumblr
• Twitter

• 56% of internet users are either creating or curating images
• 32% of internet users are curating and creating
• Women dominate Pinterest (12% overall use of Pinterest; 19% of women use Pinterest)
• Young people dominate Instagram (overall use = 12%; 27% of 18-29 year olds)
• 5% use Tumblr (11% of young adults )
• 66% use Facebook
• 20% use LinkedIn
• 16% use Twitter