Tablet trends in the US

Com.score has launched TabLens - a monthly report based on a three-month rolling sample of 6,000 tablet owners in the US.

Key findings in the first report:

• The most important purchase decision factors were Price and Apps, followed by Brand and Operating System, and Video/Music capabilities.
• However there were differences between iPad and Kindle Fire owners. For the iPad owner, selection of apps was most important, while Kindle Fire owners put a greater weight on price.
• Consumers don't consider having the same operating system on their tablets and smartphones.
• The iPad skews male (52.9 percent), younger (44.5 percent under the age of 35) and wealthier
• The Kindle Fire skews female (56.6 percent)
• High level of satisfaction across all devices. iPad owners have the highest level of satisfaction