e-Marketer's latest research report focuses on social networking in the EU5 countries (France, Germany, Italy, Spain and the UK).
Social network user numbers in the EU5 (France, Germany, Italy, Spain and the UK) will increase from 100 million in 2011 to 142 million (or 64% of internet users) by 2015. The figures also suggest that more than half of Western Europe's online population will use social networks at least once a month in 2011, an increase of 16.2% from 2010. Better access to broadband, and the increase of mobile technology will be driving this increase.
The full report, available for purchase, includes usage trends and four in-depth country-specific reports.