Social media in academia

Survey in Scotland shows social media is becoming mainstream in the academic learning environment.


The 2012 Enhanced Training Needs Analysis (ETNA), conducted by the JISC Regional Support Centre in Scotland looked at how social media is being used in academic settings. 1700 participants, including support staff, learning technologists and 700 academics in 40 Scottish colleges participated in the research.

Key findings

  • 70% academics say social media enhances the quality of the learning experience
  • Half of middle managers say their department uses social media for learning and teaching
  • Fewer than 10% of all respondents had received any training on social media
  • YouTube is the most used channel (used by 62% of academic staff)
  • Blogs and wikis were the next most popular tool used by academics
  • Facebook is used by 15% of academic staff; Twitter by 3% of academic staff

More information.


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