Research from comScore shows that QR code usage in France, Germany, Italy, Spain and the UK increased by 96% in the last year.
Germany tops the table for usage of QR codes - over 18% of smartphone owners use them but Spain is the fastest growing market for QR code usage.
Almost three-quarters of the scans resulted in users receiving product information. QR codes are increasingly being used to inform consumers about products while they are 'in-store' but they are also being used to provide event information and discount coupons or other offers.
Further information available from com.Score.