Pearson, which owns Penguin Books and the Financial Times is to launch its own college.
Pearson College will launch in 2013 and will offer a business and enterprise degree which will be validated by the University of London.
The course programme, which has been developed with businesses including BT, Cisco and Atos will offer a guaranteed internship programme and mentors. The tuition fees are £5,500 a year.
The UK government has stated that it wants to Higher Education sector to become more competitive and to offer potential students a wider range of choice.
More on this story via The Telegraph.