Italy: the book market

A report by All Brain analyses the book marketplace in Italy. 

Key findings:

• 87 million print books (€1.1 billion) sold in 2014
• In 2015 online sales of print books will overtake retail sales
• Italy has the highest rate of mobile phone penetration in Western Europe (158%)
• 5.3% of those aged 15 and over purchase books online
• In 2014 online sales were split evenly between Amazon and local e-retailers
• In 2014 7 million e-books (€39-44 million) were sold
• By 2016 e-books are predicted to outstrip sales of physical books

For more information, download the full report by Marcello Vina, Allbrain.

Original Source: Publishing Perspectives.