Germany: music videos on the web

Market research organisation Aris researched over 1000 people aged 14 and over in Germany on behalf of BITKOM.  They found that 54% are watching music videos on the web and concluded that 'the internet is the new MTV'.

The percentage of younger internet users watching music video clips was 85% while 51% of those aged 30-49 were doing so.  34% of those in the older age bracket researched (50-64) were watching music online.

Meanwhile, MTV has changed its programming featuring fewer music videos and moving into reality and other shows targeting a young audience.

Source: RapidTVNews.