European internet use figures

The latest findings from IAB Europe provide a snapshot of evolving media consumption patterns in Europe.  Over 50,000 interviews were held in 28 countries.

Headline findings

• 427 million Europeans use the internet every week
• 37% of Europeans are accessing the internet on more than one device
• Over 90% visit news websites
• 96% report they research purchases on line - 87% shop online
• 48% use the internet whilst they watch TV (Norwegians and French users most active multi-taskers)
• Mobile online access more popular in northern and western Europe

Read more on IAB Europe.