Euromonitor International launches Passport AI – a game changer for the data analysis industry

The new Passport AI is designed to supercharge the power of Euromonitor International's market intelligence expertise, combining cutting-edge AI with human intelligence.


The Passport AI platform leverages the power of generative AI to transform the way clients are able to access and use Euromonitor’s market intelligence. It utilises a powerful combination of technologies and approaches: 

  • Large Language Models (LLMs): These powerful AI models are trained on massive amounts of text data. Passport AI leverages LLMs to understand natural language questions and identify relevant information within its extensive content library. 
  • Retrieval-Augmented Generation (RAG): This approach ensures Passport AI stays grounded in fact-based information. Instead of creating entirely new responses, RAG retrieves and summarises relevant content from trusted Euromonitor publications. This allows clients to verify the source of the information and feel confident in its reliability. 
  • Multi-Agent System (MAS): This innovative system acts behind the scenes, working like a team of virtual researchers. MAS helps Passport AI refine your question and identify the most relevant information across our content, even with terminology specific to Passport or newly introduced natural language search. 

For more information about Passport AI, book a demo. The full press release is here.