The IFLA Section on Management and Marketing in partnership with PressReader is calling for submissions from organisations that have implemented creative, results-oriented marketing projects or campaigns.
Applications will be judged on:
- Strategic approach to marketing, indicated in the research and planning stages
- Creativity and innovation as demonstrated by the originality of solutions
- Potential for generating widespread public visibility and support for libraries
- Effectiveness illustrated by measurable objectives and evaluation methods
- Clarity of planning and partnerships with external organisations
- Efficient allocation of resources (staff, materials, time)
First, second and third place winners receive funds towards airfare, accommodation and registration for the World Library and Information Congress in Athens, Greece, 24–30 August 2019.
Source: IFLA.